Azarine On-Wheels
August 9, 2025
Legasi KARA Sempurnakan Ramadan
To celebrate 25 years of being part of Malaysian traditions, Legasi Kara, Sempurnakan Raya brought together past, present & future generations in a festive campaign. It featured limited-edition batik packaging, a Raya anthem by Ernie Zakri and Syamel, and a record-breaking bubur lambuk distribution recognised by the Malaysia Book of Records (MBR). The campaign continued with Peraduan Legasi Kara, Sempurnakan Raya, offering prizes including a Perodua Alza and exclusive batik edition Christy Ng x Kara tote bags. The celebration extended beyond Raya with Legasi Kara, Sebati di Hati — a year-long anniversary message brought to life through billboards and packaging nationwide.
Highlights
